Okay, so the last post reminded me of a recurring discussion. I've talked about this with a number of people, and the result is never satisfying. So here I'm going to bring it up again.
The word "coupon" is pronounced "koo-pon," not "kyoo-pon."
I have discused this with intelligent people and with morons. It doesn't matter--there are people of all mental abilities who say "kyoopon." But they're wrong.
The best defense of the "kyoopon" violation is that there are other words with the letter "u" that are pronounced "yoo." This is undeniably true. Take "cute" or "pure." But that's not the whole structure, is it? Both of those words move straight from the consonant sound to the letter "u." The word "coupon" does not. There's an intervening "o." Thank the French for that.
Show me another "ou" word that also contains a "y" sound in that syllable. They don't exist. Here's one my brother's been throwing around for years: You don't eat "syoop" do you? No. You eat "soop." That's right--soup. "Through" is pronounced "throo," not "thryoo."
Here's a word that has "ou" and still has a "y" sound: "You." Because there's a friggin' "y" there. There's no "y" in "coupon."
And this post wins the prize for most extensive use of quotation marks for the mentioning of words.